It is available only for highly competitive brands, innovators and willing to elevate the value of their customer communities through a different and highly effective loyalty strategy.
A 360° loyalty program is the one that allows not only to stimulate consumption but all the roles in which customers generate value to their favorite brands: As consumer, ambassador, replicator, participant and feedbacker. By this way you build a community of highly profitable and stable customers over the time.
It is the art of make exciting and addictive your loyalty program by incorporating elements that encourage the public to participate, play, consume and win. Show them what position they occupy in your ranking of customers, invite them to accept your challenges in your social networks or on your website, reward them by friends that they bring to you and encourage them to exceed the levels of your program and you will see how you build the best customer community you’ve ever had.
Why is important that my loyalty program is connected to social media?